Golf course revenue management: A study of tee time intervals

Golf course revenue management: A study of tee time intervals

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Article ID: iaor20061946
Country: United Kingdom
Volume: 1
Issue: 2
Start Page Number: 111
End Page Number: 120
Publication Date: Jul 2002
Journal: Journal of Revenue and Pricing Management
Authors: ,
Keywords: simulation: applications, sports
Abstract:

Golf courses have two strategic levers, round duration control and demand-based pricing, that they can deploy in a revenue management programme. Before embarking on a revenue management programme, golf courses must first clearly define their capacity. This study uses simulation to study the most controllable factor of capacity: the tee time interval. Intuitively, reducing the interval between parties will lead to an increase in revenue; however, this paper shows that interval reductions may actually lead to decreased revenue.

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