Revenue integrity: A vital ingredient of good revenue management

In these difficult times where an airline's business development budgets are under intense pressure following the economic downtown, most business cases are undergoing intense scrutiny and very often have to show evidence of very early returns on investment. Within the revenue management arena, where most projects are more often than not multi-million dollar investments over a 2–3 year period, it is unusual to have an opportunity to produce fast business benefits to the bottom line with a relatively small investment. Revenue integrity is proved to be one of these.