Article ID: | iaor19911415 |
Country: | United States |
Volume: | 36 |
Issue: | 12 |
Start Page Number: | 1451 |
End Page Number: | 1463 |
Publication Date: | Dec 1990 |
Journal: | Management Science |
Authors: | Schoemaker Paul J.H. |
Keywords: | behaviour, values |
This paper examines experimentally the nature of people’s risk-attitudes across different payoff domains and response modes. Only simple gambles are examined, entailing just two monetary outcomes. The main issue of interest is to what extent risk-preferences in one domain or response mode predict anything (beyond chance) about risk-preferences in another domain or mode. Three domains are examined: gain, mixed and loss. The three response modes used are certainty equivalence (CE), probability equivalence (PE) and outcome equivalence (OE) judgments. In general, weak associations were found among