Trucking industry adoption of information technology: A multivariate discrete choice model

The objective of this research is to understand the demand for information technology among trucking companies. A multivariate discrete choice model is estimated on data from a large-scale survey of the trucking industry in California. This model is designed to identify the influences of each of twenty operational characteristics on the propensity to adopt each of seven different information technologies, while simultaneously allowing the seven error terms to be freely correlated. Results showed that the distinction between for-hire and private fleets is paramount, as is size of the fleet and the provision of intermodal maritime and air services.