Modeling the effects of traveler information on freeway origin–destination demand prediction

The primary focus of this research is to develop an approach to capture the effect of travel time information on travelers' route switching behavior in real-time, based on on-line traffic surveillance data. It also presents a freeway Origin–Destination demand prediction algorithm using an adaptive Kalman Filtering technique, where the effect of travel time information on users' route diversion behavior has been explicitly modeled using a dynamic, aggregate, route diversion model. The inherent dynamic nature of the traffic flow characteristics is captured using a Kalman Filter modeling framework. Changes in drivers' perceptions, as well as other randomness in the route diversion behavior, have been modeled using an adaptive, aggregate, dynamic linear model where the model parameters are updated on-line using a Bayesian updating approach. The impact of route diversion on freeway Origin–Destination demands has been integrated in the estimation framework. The proposed methodology is evaluated using data obtained from a microscopic traffic simulator, INTEGRATION. Experimental results on a freeway corridor in northwest Indiana establish that significant improvement in Origin–Destination demand prediction can be achieved by explicitly accounting for route diversion behavior.