Setting individual achievement targets with data envelopment analysis

Data Envelopment Analysis can be used to set targets for individual attainments that are demanding but realistic. The targets are based on the best attainment levels realised by other individuals, after allowing for factors beyond an individual's control. The approach will be illustrated using the example of school children but it has wider applicability in monitoring and improving the performance of individuals in any context where large numbers of individuals are engaged in a given activity but under varying conditions. For example salespersons may be set targets which reflect the varying sales environments in which they operate.