Article ID: | iaor20023154 |
Country: | United Kingdom |
Volume: | 10 |
Issue: | 4 |
Start Page Number: | 219 |
End Page Number: | 228 |
Publication Date: | Jul 2001 |
Journal: | Journal of Multi-Criteria Decision Analysis |
Authors: | Kethley R. Bryan, Festervand Troy A., Waller Bennie D. |
Keywords: | decision theory: multiple criteria, quality & reliability |
The marketing of industrial real estate is a resource-consuming endeavour for all parties involved consisting of many objectives that, in many cases, may be in conflict with one another. One method of minimizing resource requirements, especially time, while increasing the probability of a successful match is to select properties for presentation that maximizes buyer utility. Zionts indicated one area for future research in multiple criteria decision-making (MCDM) is in the development of ‘Eclectic Approaches’ using old ideas in a new way to help develop MCDM approaches. In this paper Taguchi loss functions, a procedure commonly used in quality control, is proposed as a tool that can be used by industrial real estate professionals to more efficiently determine the property that most closely matches the buyer's needs.