| Article ID: | iaor198874 |
| Country: | United States |
| Volume: | 34 |
| Issue: | 10 |
| Start Page Number: | 1188 |
| End Page Number: | 1201 |
| Publication Date: | Oct 1988 |
| Journal: | Management Science |
| Authors: | Mahajan Vijay, Sharma Subhash, Bettis Richard A. |
| Keywords: | innovation, stochastic processes |
The study of organizational adoption of administrative innovations has been generally guided by the imitation hypothesis. This hypothesis states that, within a relevant population of firms, an innovation is first adopted by a select few innovators who communicate and influence others to adopt it resulting in a predictable diffusion pattern. Using data on the adoption of the