Mahajan Vijay

Vijay Mahajan

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Found 15 papers in total
Optimal Bundling of Technological Products with Network Externality
Optimal Bundling of Technological Products with Network Externality
2010
For many high‐tech and Internet‐related products, utility to consumers...
Sole entrant, co-optor, or component supplier: optimal end-product strategies for manufacturers of proprietary component brands
Sole entrant, co-optor, or component supplier: optimal end-product strategies for manufacturers of proprietary component brands
2006
We propose the optimal strategies in the end-product market for manufacturers of...
Managing electronic commerce retail transaction costs for customer value
Managing electronic commerce retail transaction costs for customer value
2006
We investigate how electronic commerce retailers, or e-tailers, manage transaction...
Unobserved retailer behavior in multimarket data: Joint spatial dependence in market shares and promotion variables
Unobserved retailer behavior in multimarket data: Joint spatial dependence in market shares and promotion variables
2001
Marketing scholars and practitioners frequently infer market responses from...
Operationalizing technology improvements in product development decision-making
Operationalizing technology improvements in product development decision-making
2003
Achieving competitive advantage and price premiums in many technology-based markets...
An analysis of manufacturer–retailer supply chain coordination in cooperative advertising
An analysis of manufacturer–retailer supply chain coordination in cooperative advertising
2002
In the literature of cooperative (co-op) advertising, the focus of the research is on...
Managing new product definition in highly dynamic environments
Managing new product definition in highly dynamic environments
1998
In highly dynamic environments, characterized by changing customer preferences and...
Facilitating coordination in customer support teams: A framework and its implications for the design of information technology
Facilitating coordination in customer support teams: A framework and its implications for the design of information technology
1995
The management of coordination gaps is critical to the effective functioning of a...
Innovation diffusion in the presence of supply restrictions
Innovation diffusion in the presence of supply restrictions
1991
Innovation diffusion models are developed to represent the spread of a new product...
Pricing and diffusion of primary and contingent products
Pricing and diffusion of primary and contingent products
1991
Companies in certain industries produce products, called contingent products, that...
A balance model for evaluating firms for acquisition
A balance model for evaluating firms for acquisition
1991
In recent years, the U.S. corporate world has been dominated by a spectacular spate of...
Market share pioneering advantage: A theoretical approach
Market share pioneering advantage: A theoretical approach
1990
In this paper the authors present an industry in which a pioneer has entered,...
Market discontinuities and strategic planning: A research agenda
Market discontinuities and strategic planning: A research agenda
1989
A research agenda for market discontinuities and strategic research is presented.
New product forecasting models: Directions for research and implementation
New product forecasting models: Directions for research and implementation
1988
Given the importance of forecasting the performance of new products and services in...
The adoption of the M-form organizational structure: A test of imitation hypothesis
The adoption of the M-form organizational structure: A test of imitation hypothesis
1988
The study of organizational adoption of administrative innovations has been generally...
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