Article ID: | iaor20021498 |
Country: | United Kingdom |
Volume: | 52 |
Issue: | 8 |
Start Page Number: | 856 |
End Page Number: | 872 |
Publication Date: | Aug 2001 |
Journal: | Journal of the Operational Research Society |
Authors: | Mabin V.J., Davies J. |
Keywords: | education in OR, knowledge management |
Successful knowledge management must be based on an understanding of how knowledge is created, diffused and used. In this paper, we explore the effects of framing and reframing on decision makers' perceptions and knowledge. It is contended that, once these effects are understood, framing can be used to improve the understanding of problematic situations by providing a means of developing and synthesising multiple perspectives that lead to enhanced perception, insight and knowledge. The authors employ a repertoire of frames to demonstrate the power of framing in the development of problem identification, problem description and structuring skills. Using a familiar case setting, the paper contrasts the