Article ID: | iaor20011688 |
Country: | United Kingdom |
Volume: | 51 |
Issue: | 5 |
Start Page Number: | 583 |
End Page Number: | 591 |
Publication Date: | May 2000 |
Journal: | Journal of the Operational Research Society |
Authors: | Wu C., Chen H.-L. |
Keywords: | consumer behaviour |
The purpose of this paper is to extend the model of negative binominal distribution used in consumer purchasing models so as to incorporate the consumer's learning and departure behaviours. The regularity of interpurchase time and its unobserved heterogeneity are also included. Due to these extensions, this model can be used to determine during a given period how many purchases are made by an experienced or an inexperienced customer. This model also allows the determination of the probability that a customer with a given pattern of purchasing behaviour still remains, or has departed, at any time after