Incorporating an information acquisition process into a route choice model with multiple information sources

This study aims at analyzing drivers' behavior in acquiring and using traffic information in an environment with multiple information sources. Accordingly, information acquisition and reference models are developed in an effort to show the empirical relationship between drivers' reaction to multiple information sources, causal factors, latent psychological ones, traffic conditions at the time of traveling and the accuracy of traffic information available. A route choice model is proposed that takes into account the information acquisition and reference process. Model validity is investigated using data collected on the Tokyo Metropolitan Expressway, which has four different types of information sources.