A management approach to change on farms

A management approach to change on farms

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Article ID: iaor20002131
Country: United Kingdom
Volume: 61
Issue: 3
Start Page Number: 179
End Page Number: 189
Publication Date: Sep 1999
Journal: Agricultural Systems
Authors:
Keywords: management, geography & environment
Abstract:

The increasing importance of agro-environmental issues currently makes the management of changes in farming practices a major question for political decision-makers and farmers. How is change envisaged and managed on farms? Using a case study of changes in farming practices with a view to protecting water quality, we propose here an innovative approach for managing change plus operative teaching methods which together form a management approach to change. Our research methodology is based on an interactive approach and a longitudinal study of the transformation process. Results show that change is a complex process, the direction it takes is difficult to predict, and it is based on the dynamic of actor-group learning. The management approach to change does not just mean the incentives proposed to farmers, but also methods for devising and managing this change, development of actor-group learning, and back-up for farmers.

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