| Article ID: | iaor20001920 |
| Country: | United States |
| Volume: | 45 |
| Issue: | 3 |
| Start Page Number: | 364 |
| End Page Number: | 381 |
| Publication Date: | Mar 1999 |
| Journal: | Management Science |
| Authors: | Thaler Richard H., Benartzi Shlomo |
| Keywords: | risk, decision theory |
We study how decision makers choose when faced with multiple plays of a gamble or investment. When evaluating multiple plays of a simple mixed gamble, a chance to win