Article ID: | iaor20001920 |
Country: | United States |
Volume: | 45 |
Issue: | 3 |
Start Page Number: | 364 |
End Page Number: | 381 |
Publication Date: | Mar 1999 |
Journal: | Management Science |
Authors: | Thaler Richard H., Benartzi Shlomo |
Keywords: | risk, decision theory |
We study how decision makers choose when faced with multiple plays of a gamble or investment. When evaluating multiple plays of a simple mixed gamble, a chance to win