A hierarchical elimination modeling approach for market structure analysis

A hierarchical elimination modeling approach for market structure analysis

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Article ID: iaor2000940
Country: Netherlands
Volume: 111
Issue: 2
Start Page Number: 328
End Page Number: 350
Publication Date: Dec 1998
Journal: European Journal of Operational Research
Authors: , ,
Keywords: brand switching, consumer choice
Abstract:

A brand-switching model is developed based on a hierarchical elimination decision process. The model incorporates consumers' first-order variety seeking (avoidance) behavior. Some interesting properties of the model are derived and using these properties, it is shown that the model can be used to infer market structure from brand switching data. Finally, the proposed approach is compared with other approaches for inferring market structure suggested in the extant literature.

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