Keyword: brand switching

Found 4 papers in total
Assessing price elasticity for private labels and national brands by store locations
Assessing price elasticity for private labels and national brands by store locations
2012,
This article examines consumers’ price sensitivity for private labels and...
Modeling two-stage choice process
Modeling two-stage choice process
2000,
Consumers facing a large number of brands to choose from are known to use simplified...
Variety seeking, purchase timing, and the ‘lightning bolt’ brand choice model
Variety seeking, purchase timing, and the ‘lightning bolt’ brand choice model
1999,
The ‘lightning bolt’ (LB) model provides a comprehensive framework for...
A hierarchical elimination modeling approach for market structure analysis
A hierarchical elimination modeling approach for market structure analysis
1998,
A brand-switching model is developed based on a hierarchical elimination decision...
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