Krishnamurthi Lakshman

Lakshman Krishnamurthi

Information about the author Lakshman Krishnamurthi will soon be added to the site.
Found 8 papers in total
How Does Adoption of the Outlet Channel Impact Customers’ Spending in the Retail Stores: Conflict or Synergy?
How Does Adoption of the Outlet Channel Impact Customers’ Spending in the Retail Stores: Conflict or Synergy?
2016
We investigate how adoption of a retailer’s factory outlet channel impacts...
Channel pass-through of trade promotions
Channel pass-through of trade promotions
2010
Packaged goods manufacturers spend in excess of $75 billion annually on trade...
Customizing promotions in online stores
Customizing promotions in online stores
2004
The main objective of this paper is to provide a decision-support system of...
A hierarchical elimination modeling approach for market structure analysis
A hierarchical elimination modeling approach for market structure analysis
1998
A brand-switching model is developed based on a hierarchical elimination decision...
An empirical analysis of the relationship between brand loyalty and consumer price elasticity
An empirical analysis of the relationship between brand loyalty and consumer price elasticity
1991
This empirical paper explores the relationship between consumer brand preference or...
A probit model of choice dynamics
A probit model of choice dynamics
1992
There are many products which are repeatedly purchased by consumers. In such cases it...
Intervention analysis using control series and exogenous variables in a transfer function model: A case study
Intervention analysis using control series and exogenous variables in a transfer function model: A case study
1989
This paper presents a case study to show how a control group can be used to obtain...
Intervention analysis using control series and exogenous variables in a transfer function model: A case study
Intervention analysis using control series and exogenous variables in a transfer function model: A case study
1989
This paper presents a case study to show how a control group can be used to obtain...
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