| Article ID: | iaor19992239 |
| Country: | United Kingdom |
| Volume: | 49 |
| Issue: | 9 |
| Start Page Number: | 948 |
| End Page Number: | 952 |
| Publication Date: | Sep 1998 |
| Journal: | Journal of the Operational Research Society |
| Authors: | Wu C., Hsu S.-M., Tien T.-W. |
| Keywords: | networks, service |
The purpose of this paper is to apply the model of stochastic networks (networks of quasi-reversible stations) to customer brand-choice behaviour for studying the market share of some service industries such as in life insurance. We estimate the market share and the mean unit sales of a specified brand in a static market. The model involves use time, customer loyalty, brand switching, initial purchasing and market share variation.