Article ID: | iaor1996585 |
Country: | United Kingdom |
Volume: | 4 |
Issue: | 2 |
Start Page Number: | 107 |
End Page Number: | 121 |
Publication Date: | Jun 1995 |
Journal: | Journal of Multi-Criteria Decision Analysis |
Authors: | Corner James L., Buchanan John T. |
Keywords: | behaviour |
This paper describes an experiment in decision making under certainty with multiple, conflicting objectives and continuous decision variables. Two techniques for analysing such problems are considered: one taken from the paradigm of multicriteria decision making ( MCDM), a non-directed approach called the NAIVe technique, and one from the paradigm of multiattribute decision analysis (D/A), the SMART technique. While the two techniques seek and are thought to arrive at the same end-a solution which is in some sense optimal for the decision maker (DM)-the former approach