Price competition and compatibility in the presence of positive demand externalities

Price competition and compatibility in the presence of positive demand externalities

0.00 Avg rating0 Votes
Article ID: iaor1996431
Country: United States
Volume: 41
Issue: 5
Start Page Number: 909
End Page Number: 926
Publication Date: May 1995
Journal: Management Science
Authors: ,
Keywords: demand
Abstract:

In many cases, the benefit to a consumer of a product increases with the number of other users of the same product. These demand interdependencies are referred to in the literature as positive demand externalities or network externalities. This paper examines the dynamic pricing behaviors of an incumbent and a later entrant, with special attention to the impacts of demand externalities, compatibility, and competition on prices and profits. Defining market power as the ability to prove above a competitor without losing market share, the authors show how demand externalities and installed base combine to confer market power. They model optimal pricing as a differential game with the optimal price trajectory established as Nash open-loop controls. For a duoply durable goods market with strong demand externalities, the results show an increasing price trajectory can be optimal. As expected, a new entrant is better off its products are compatible with those of the incumbent, especially when demand externalities are strong and the installed base of the incumbent is large. Less intuitively, the incumbent as well may be better off agreeing on common standards. The comparison of monopoly and duopoly shows that under strong demand externalities and a small installed base, the incumbent profits from compatible entry.

Reviews

Required fields are marked *. Your email address will not be published.