Xie Jinhong

Jinhong Xie

Information about the author Jinhong Xie will soon be added to the site.
Found 10 papers in total
Research Note–Performance-Based Advertising: Advertising as Signals of Product Quality
Research Note–Performance-Based Advertising: Advertising as Signals of Product Quality
2012
Performance‐based advertising is becoming increasingly popular in the online...
Group Buying: A New Mechanism for Selling Through Social Interactions
Group Buying: A New Mechanism for Selling Through Social Interactions
2011
This paper examines a unique selling strategy, Group Buying, under which consumers...
The Economics of Buyer Uncertainty: Advance Selling vs. Probabilistic Selling
The Economics of Buyer Uncertainty: Advance Selling vs. Probabilistic Selling
2010
Although advance selling and probabilistic selling differ in both motivation and...
Component-based technology transfer in the presence of potential imitators
Component-based technology transfer in the presence of potential imitators
2010
Technology transfer to low-cost locations offers global firms an opportunity to reduce...
Cross-market network effect with asymmetric customer loyalty: implications for competitive advantage
Cross-market network effect with asymmetric customer loyalty: implications for competitive advantage
2007
Across-market network effect exists in many industries (e.g., newspaper publishing,...
Electronic tickets, smart cards, and online prepayments: When and how to advance sell
Electronic tickets, smart cards, and online prepayments: When and how to advance sell
2001
Advance selling occurs when sellers allow buyers to purchase at a time preceding...
Product strategy for innovators in markets with network effects
Product strategy for innovators in markets with network effects
2004
This paper examines four alternative product strategies available to an innovating...
Third-party product review and firm marketing strategy
Third-party product review and firm marketing strategy
2005
Product reviews by third parties are growing in popularity. This paper examines when...
Interfunctional conflict, conflict resolution styles, and new product success: A four-culture comparison
Interfunctional conflict, conflict resolution styles, and new product success: A four-culture comparison
1998
This paper develops a model relating innovation success to the level of...
Price competition and compatibility in the presence of positive demand externalities
Price competition and compatibility in the presence of positive demand externalities
1995
In many cases, the benefit to a consumer of a product increases with the number of...
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