| Article ID: | iaor19951946 |
| Country: | United Kingdom |
| Volume: | 46 |
| Issue: | 1 |
| Start Page Number: | 20 |
| End Page Number: | 34 |
| Publication Date: | Jan 1995 |
| Journal: | Journal of the Operational Research Society |
| Authors: | Thanassoulis E., Athanassopoulos A.D. |
| Keywords: | performance |
This paper discusses the practical usefulness of separating market efficiency from profitabilty when assessing the comparative performance of private sector organizational units. The market efficiency of a unit reflects its ability to attract custom. The paper shows how data envelopment analysis can be used to assess market efficiency and it illustrates the usefulness of this measure in managing the public houses of a brewery.