Wind Jerry

Jerry Wind

Information about the author Jerry Wind will soon be added to the site.
Found 4 papers in total
What kind of patients and physicians value direct-to-consumer advertising of prescription drugs
What kind of patients and physicians value direct-to-consumer advertising of prescription drugs
2000
Direct-to-consumer (DTC) advertising of prescription drugs can enhance the...
A knowledge-based system for advertising design
A knowledge-based system for advertising design
1990
In recent years, artificial intelligence research has provided new tools and...
Market discontinuities and strategic planning: A research agenda
Market discontinuities and strategic planning: A research agenda
1989
A research agenda for market discontinuities and strategic research is presented.
Courtyard by Marriott: Designing a hotel facility with consumer-based marketing models
Courtyard by Marriott: Designing a hotel facility with consumer-based marketing models
1989
Marriott used conjoint analysis to design a new hotel chain. The study provided...
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