| Article ID: | iaor1994792 |
| Country: | United States |
| Volume: | 39 |
| Issue: | 7 |
| Start Page Number: | 806 |
| End Page Number: | 815 |
| Publication Date: | Jul 1993 |
| Journal: | Management Science |
| Authors: | Shelley Marjorie K. |
| Keywords: | behaviour, values |
This study explains why gain/loss discount rate differences reported in previous studies cannot be