Idealized design: Creative corporate visioning

Corporate visions are frequently illusions or delusions. To be effective, a vision should consist of an operationally meaningful description of the organization its stakeholders would have if they could have any organization they wanted-without constraints. It should be a consensus formulation in which all the stakeholders or their representatives have had a hand. Such a description is an idealized design of the organization involved. How such a vision/design can be formulated and used, and its effects on the organization are discussed here.