Idealized design: Creative corporate visioning

Idealized design: Creative corporate visioning

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Article ID: iaor1994420
Country: United Kingdom
Volume: 21
Issue: 4
Start Page Number: 401
End Page Number: 410
Publication Date: Jul 1993
Journal: OMEGA
Authors:
Keywords: organization
Abstract:

Corporate visions are frequently illusions or delusions. To be effective, a vision should consist of an operationally meaningful description of the organization its stakeholders would have if they could have any organization they wanted-without constraints. It should be a consensus formulation in which all the stakeholders or their representatives have had a hand. Such a description is an idealized design of the organization involved. How such a vision/design can be formulated and used, and its effects on the organization are discussed here.

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