Keyword: customer care

Found 34 papers in total
Customer acquisition promotions and customer asset value
Customer acquisition promotions and customer asset value
2006,
In this article, the author addresses the question of how a firm's acquisition efforts...
Brand loyalty programs: Are they shams?
Brand loyalty programs: Are they shams?
2005,
Brand loyalty and the more modern topics of computing customer lifetime value and...
Dual emphasis and the long-term financial impact of customer satisfaction
Dual emphasis and the long-term financial impact of customer satisfaction
2005,
This paper draws on the quality profitability emphasis framework of Rust, Moorman, and...
The effect of product assortment changes on customer retention
The effect of product assortment changes on customer retention
2005,
This research investigates the impact of a large-scale assortment reduction on...
A study on the mechanism leading to the success of customer relationship management systems implementation
A study on the mechanism leading to the success of customer relationship management systems implementation
2004,
Critical success factors (CSFs) have been replicated and applied in a wide variety of...
A genetic algorithm approach to the bi-criteria allocation of customers to warehouses
A genetic algorithm approach to the bi-criteria allocation of customers to warehouses
2003,
In today's customer-centric business environment, a firm's ability to allocate its...
Utilizing the customer information for an efficient marketing promotion
Utilizing the customer information for an efficient marketing promotion
2002,
As the business structure of many industries changes under IT progress and internet...
Sharing the wealth: When should firms treat customers as partners?
Sharing the wealth: When should firms treat customers as partners?
2002,
Marketers often stress the importance of treating customers as partners. A fundamental...
Assessing the performance of control charts for monitoring customer satisfaction survey data
Assessing the performance of control charts for monitoring customer satisfaction survey data
2002,
This paper discusses the use of control charts in monitoring customer satisfaction...
Mathematical models of service
Mathematical models of service
1996,
As service has become the predominant part of all advanced economies, increasing...
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