Keyword: demand

Found 939 papers in total
Modeling multiple sources of heterogeneity in multinomial logit models: Methodological managerial issues
Modeling multiple sources of heterogeneity in multinomial logit models: Methodological managerial issues
1993,
The authors offer a framework to specify and estimate various sources of heterogeneity...
Warranty policy and extended service contracts: Theory and an application to automobiles
Warranty policy and extended service contracts: Theory and an application to automobiles
1993,
This paper characterizes the manufacturer warranty policy and its effect on consumer...
Testing predicted choices against observations in probabilistic discrete choice models
Testing predicted choices against observations in probabilistic discrete choice models
1993,
Probabilistic discrete-choice models, such as multinomial logit models, are widely...
Accounting for heterogeneity and nonstationarity in a cross-sectional model of consumer purchase behavior
Accounting for heterogeneity and nonstationarity in a cross-sectional model of consumer purchase behavior
1993,
When calibrating a brand choice model cross-sectionally, a measure of brand loyalty is...
Using laboratory experimental auctions in marketing research: A case study of new packaging for fresh beef
Using laboratory experimental auctions in marketing research: A case study of new packaging for fresh beef
1993,
This paper illustrates the use of laboratory experimental auctions in a pretest market...
A two-state model of purchase incidence and brand choice
A two-state model of purchase incidence and brand choice
1991,
The authors develop and test a probabilistic model of purchase incidence and a brand...
Innovation diffusion in the presence of supply restrictions
Innovation diffusion in the presence of supply restrictions
1991,
Innovation diffusion models are developed to represent the spread of a new product...
Demand management and production control in process industries
Demand management and production control in process industries
1992,
In a changing and more dynamic market of the 1980s, available mathematical programming...
Quality perceptions and asymmetric switching between brands
Quality perceptions and asymmetric switching between brands
1991,
Rotating indifference curves are used to induce an income effect that favors superior...
Brand loyalty and market equilibrium
Brand loyalty and market equilibrium
1991,
Two concepts of brand loyalty are defined, ‘inertial’ brand loyalty...
Estimating heterogeneity in consumers’ purchase rates
Estimating heterogeneity in consumers’ purchase rates
1991,
Consumers are different in their purchase rates and it is important to determine this...
Price competition in a channel structure with a common retailer
Price competition in a channel structure with a common retailer
1991,
In recent studies of channel competition, it has been found that channel...
A simultaneous approach to the whether, what and how much to buy questions
A simultaneous approach to the whether, what and how much to buy questions
1991,
Consumer’s purchase decisions of whether to buy, what to buy and how much to buy...
Brand loyalty and marketing strategy: An application to home appliances
Brand loyalty and marketing strategy: An application to home appliances
1992,
In the academic literature, the modelling of brand choice and switching behavior has a...
A minimum discrimination information estimation of multiattribute market share models
A minimum discrimination information estimation of multiattribute market share models
1992,
Multiattribute market share models (MMSM) using supplier, product, and buyer...
A probit model of choice dynamics
A probit model of choice dynamics
1992,
There are many products which are repeatedly purchased by consumers. In such cases it...
The effect of price promotions on variability in product category sales
The effect of price promotions on variability in product category sales
1992,
The present objective in this research is to relate variability in product category...
Pulsing policies for aggregate advertising models
Pulsing policies for aggregate advertising models
1992,
Classical continuous-time models of advertising expenditure tends to fall into two...
A study of a competitive Bass model which takes into account competition among firms
A study of a competitive Bass model which takes into account competition among firms
1990,
Competition in some telecommunication services has emerged in Japan since deregulation...
Robust capacity planning under uncertainty
Robust capacity planning under uncertainty
1991,
The existence of uncertainty influences the investment, production and pricing...
The impact of uncertainty on a production line
The impact of uncertainty on a production line
1990,
This paper presents a discrete time model of a multi-stage poduction system that faces...
State reduction in a dependent demand inventory model given by a time series
State reduction in a dependent demand inventory model given by a time series
1989,
The dependent demand inventory model given by the time series with a stochastic trend...
Control of inventories with intermittent demand
Control of inventories with intermittent demand
1989,
The problem of controlling inventories with intermittent demands is considered. A...
Application and verification of a method to evaluate regional sales strength-In case where total market share is unavailable
Application and verification of a method to evaluate regional sales strength-In case where total market share is unavailable
1989,
This paper presents an application and verification of a method to evaluate regional...
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