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Keyword: innovation
Found
531 papers
in total
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Allocations of innovation adoption and diffusion theory to demand estimation for communications and media converging digitial multimedia broadcasting services
2005,
Han Hyun-Soo
This study examines market acceptance for DMB service, one of the touted new business...
Empirical analysis of substitution or complementary effect between WiBro and existing telecommunication service
2005,
Ahn Jae-Hyeon
When new services are introduced, interaction among existing and new services has to...
Factors affecting the adoption of innovative service system in public sectors: A case study on implementing double entry bookkeeping with accrual basis in government accounting system
2005,
Kim Tae Ung
Korean government is planning to adopt double entry bookkeeping with accrual basis in...
Towards the development of a social capital approach to evaluating change management interventions
2005,
Hatzakis Tally
Many of the issues associated with the inefficiency and ineffectiveness of information...
Market entry strategy under firm heterogeneity and asymmetric payoffs
2000,
Narasimhan Chakravarthi
How should a firm decide whether or not to enter an untested market when a competing...
New product diffusion acceleration: Measurement and analysis
2000,
Bulte Christophe Van den
It is a popular contention that products launched today diffuse faster than products...
Multiple messages to retain retailers: Signaling new product demand
2000,
Desai Preyas S.
With the increase in new product introductions in consumer packaged goods categories,...
Estimating factors affecting project task size in product development – an empirical study
2006,
Holtta-Otto K.
This paper addresses the methodology used to determine the amount of human resources...
Criteria for selecting innovative technologies for maritime transhipment facilities
2003,
Ballis A.
The significant cargo volumes transferred by sea, in combination with the increased...
Agent-based modeling on technological innovation as an evolutionary process
2005,
Nakamori Yoshiteru
This paper describes a multi-agent model built to simulate the process of...
Using advance purchase orders to forecast new product sales
2002,
Fader Peter S.
Marketers have long struggled with developing forecasts for new products before their...
Sticky aspirations
2002,
Greve Henrich R.
Managers evaluate the organizational performance by comparing it with historical...
A simulation-based approach to understanding the dynamics of innovation implementation
2002,
Repenning Nelson P.
The history of management practice is filled with innovations that failed to live up...
A pragmatic view of knowledge and boundaries
2002,
Carlile Paul R.
This study explores the premise that knowledge in new product development proves both...
Fast polyhedral adaptive conjoint estimation
2003,
Hauser John R.
We propose and test new adaptive question design and estimation algorithms for partial...
R&D, marketing, and the success of next-generation products
2003,
Sarvary Miklos
This paper studies dynamic competition in markets characterized by the introduction of...
Modeling of production-economic relations in innovation-industrial complexes
2006,
Korneeva M.D.
An industrial association of independent enterprises of the type of...
Setting quality expectations when entering a market: what should the promise be?
2006,
Lehmann Donald R.
This paper examines optimal advertised quality, actual quality, and price for a firm...
The price of launching a new product: empirical evidence on factors affecting the relative magnitude of slotting allowances
2003,
Rao Akshay R.
Slotting allowances are a relatively recent trend, particular to the retail food...
Migrating to internet-based e-commerce: Factors affecting e-commerce adoption and migration at the firm level
2006,
Zhu Kevin
Web technology has enabled e-commerce. However, in our review of the literature, we...
Market roll-out and retailer adoption for new brands
2004,
Mela Carl F.
This paper proposes a descriptive model of the spatial and temporal evolution of...
Social contagion and income heterogeneity in new product diffusion: a meta-analytic test
2004,
Stremersch Stefan
Standard diffusion models capture social contagion only coarsely and do not allow one...
Using online conversations to study word-of-mouth communication
2004,
Godes David
Managers are very interested in word-of-mouth communication because they believe that...
A prelaunch diffusion model for evaluating market defense strategies
2005,
Roberts John H.
This paper describes the development and application of a marketing model to help set...
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