Keyword: innovation

Found 531 papers in total
Allocations of innovation adoption and diffusion theory to demand estimation for communications and media converging digitial multimedia broadcasting services
2005,
This study examines market acceptance for DMB service, one of the touted new business...
Empirical analysis of substitution or complementary effect between WiBro and existing telecommunication service
2005,
When new services are introduced, interaction among existing and new services has to...
Towards the development of a social capital approach to evaluating change management interventions
2005,
Many of the issues associated with the inefficiency and ineffectiveness of information...
Market entry strategy under firm heterogeneity and asymmetric payoffs
2000,
How should a firm decide whether or not to enter an untested market when a competing...
New product diffusion acceleration: Measurement and analysis
2000,
It is a popular contention that products launched today diffuse faster than products...
Multiple messages to retain retailers: Signaling new product demand
2000,
With the increase in new product introductions in consumer packaged goods categories,...
Estimating factors affecting project task size in product development – an empirical study
2006,
This paper addresses the methodology used to determine the amount of human resources...
Criteria for selecting innovative technologies for maritime transhipment facilities
2003,
The significant cargo volumes transferred by sea, in combination with the increased...
Agent-based modeling on technological innovation as an evolutionary process
2005,
This paper describes a multi-agent model built to simulate the process of...
Using advance purchase orders to forecast new product sales
2002,
Marketers have long struggled with developing forecasts for new products before their...
Sticky aspirations
2002,
Managers evaluate the organizational performance by comparing it with historical...
A simulation-based approach to understanding the dynamics of innovation implementation
2002,
The history of management practice is filled with innovations that failed to live up...
A pragmatic view of knowledge and boundaries
2002,
This study explores the premise that knowledge in new product development proves both...
Fast polyhedral adaptive conjoint estimation
2003,
We propose and test new adaptive question design and estimation algorithms for partial...
R&D, marketing, and the success of next-generation products
2003,
This paper studies dynamic competition in markets characterized by the introduction of...
Modeling of production-economic relations in innovation-industrial complexes
2006,
An industrial association of independent enterprises of the type of...
Setting quality expectations when entering a market: what should the promise be?
2006,
This paper examines optimal advertised quality, actual quality, and price for a firm...
The price of launching a new product: empirical evidence on factors affecting the relative magnitude of slotting allowances
2003,
Slotting allowances are a relatively recent trend, particular to the retail food...
Migrating to internet-based e-commerce: Factors affecting e-commerce adoption and migration at the firm level
2006,
Web technology has enabled e-commerce. However, in our review of the literature, we...
Market roll-out and retailer adoption for new brands
2004,
This paper proposes a descriptive model of the spatial and temporal evolution of...
Social contagion and income heterogeneity in new product diffusion: a meta-analytic test
2004,
Standard diffusion models capture social contagion only coarsely and do not allow one...
Using online conversations to study word-of-mouth communication
2004,
Managers are very interested in word-of-mouth communication because they believe that...
A prelaunch diffusion model for evaluating market defense strategies
2005,
This paper describes the development and application of a marketing model to help set...
Papers per page: