Journal: Journal of Marketing Research

Found 25 papers in total
The effect of competitive advertising interference on sales for packaged goods
The effect of competitive advertising interference on sales for packaged goods
2008,
Competitive advertising interference can occur when viewers of advertising for a focal...
An econometric model of location and pricing in the gasoline market
An econometric model of location and pricing in the gasoline market
2007,
The authors propose an econometric model of both the geographic locations of gasoline...
Optimal marketing strategies for a customer data intermediary
Optimal marketing strategies for a customer data intermediary
2007,
Advances in data collection and storage technologies have given rise to the customer...
Optimal customer relationship management using Bayesian decision theory: an application for customer selection
Optimal customer relationship management using Bayesian decision theory: an application for customer selection
2007,
This study addresses significant challenges that practitioners face when using...
Estimating promotion response when competitive promotions are unobservable
Estimating promotion response when competitive promotions are unobservable
2007,
This study addresses a problem commonly encountered by marketers who attempt to assess...
To lease or to buy? A structural model of a consumer's vehicle and contract choice decisions
To lease or to buy? A structural model of a consumer's vehicle and contract choice decisions
2007,
By treating leasing and financing contracts as differentiated products with their own...
Hedging your bets and assessing the outcome
Hedging your bets and assessing the outcome
2007,
Hedging offsets the risk of an existing stake by counterbalancing it with a new stake...
The predictive validity of multiple-item versus single-item measures of the same constructs
The predictive validity of multiple-item versus single-item measures of the same constructs
2007,
This study compares the predictive validity of single-item and multiple-item measures...
Willingness to pay and competition in online auctions
Willingness to pay and competition in online auctions
2007,
The authors model how to measure consumer willingness to pay (WTP) using an English,...
Decisions by rules: the case of unwillingness to pay for beneficial delays
Decisions by rules: the case of unwillingness to pay for beneficial delays
2007,
Since the emergence of neoclassical economics, individual decision making has been...
The short- and long-term impact of an assortment reduction on category sales
The short- and long-term impact of an assortment reduction on category sales
2006,
In a collaborative study with a major Dutch retailer, the authors assess the short-...
Brand concept maps: A methodology for identifying brand association networks
Brand concept maps: A methodology for identifying brand association networks
2006,
Understanding brand equity involves identifying the network of strong, favorable, and...
Optimal pricing strategies for an automotive aftermarket retailer
Optimal pricing strategies for an automotive aftermarket retailer
2006,
The extant retail category pricing optimization literature concentrates on grocery...
An empirical two-stage choice model with varying decision rules applied to Internet clickstream data
An empirical two-stage choice model with varying decision rules applied to Internet clickstream data
2006,
In this article, the author proposes and applies an empirical two-stage choice model...
A comparison of criteria to design efficient choice experiments
A comparison of criteria to design efficient choice experiments
2006,
To date, no attempt has been made to design efficient choice experiments by means of...
An extended paradigm for measurement analysis of marketing constructs applicable to panel data
An extended paradigm for measurement analysis of marketing constructs applicable to panel data
2006,
In an effort to advance measurement analysis in marketing research, the authors...
Forward-looking bidding in online auctions
Forward-looking bidding in online auctions
2006,
At Internet auction sites, such as eBay, nearly identical goods are often sold in a...
From invention to innovation: Conversion ability in product development
From invention to innovation: Conversion ability in product development
2006,
The ability to convert inputs into outputs is a critical determinant of success in...
Customer acquisition promotions and customer asset value
Customer acquisition promotions and customer asset value
2006,
In this article, the author addresses the question of how a firm's acquisition efforts...
Defection detection: Measuring and understanding the predictive accuracy of customer churn models
Defection detection: Measuring and understanding the predictive accuracy of customer churn models
2006,
This article provides a descriptive analysis of how methodological factors contribute...
Action-based learning: Goals and attention in the acquisition of market knowledge
Action-based learning: Goals and attention in the acquisition of market knowledge
2006,
In this article, the authors examine the costs and benefits of action-based learning...
Aligning innovation with market characteristics in the nonprofit professional theater industry
Aligning innovation with market characteristics in the nonprofit professional theater industry
2006,
In this study, the authors integrate theories of innovation diffusion, relational...
The effect of banner advertising on Internet purchasing
The effect of banner advertising on Internet purchasing
2006,
This article focuses on whether banner advertising affects purchasing patterns on the...
Channel bargaining with retailer asymmetry
Channel bargaining with retailer asymmetry
2006,
Manufacturers of consumer products often complain of lower profits in light of the...
Papers per page: