Country: United States

Found 17049 papers in total
Relaxing the loyalty condition in the Colombo/Morrison model
Relaxing the loyalty condition in the Colombo/Morrison model
1989,
This note derives the Colombo/Morrison ‘hard-core loyal/potential...
The relationship between distribution and market share
The relationship between distribution and market share
1989,
This paper develops an aggregate-level model of distribution and market share for...
Elimination-By-Cutoffs
Elimination-By-Cutoffs
1989,
This paper presents Elimination-By-Cutoffs (EBC), an individual-level model of choice...
The relationship between market characteristics and promotional price elasticities
The relationship between market characteristics and promotional price elasticities
1989,
Many empirical studies in marketing and economics have estimated brand price...
Evaluating alternative retail repositioning strategies
Evaluating alternative retail repositioning strategies
1989,
A methodology is provided for examining the impact on profitability of a significant...
Extending the Rotterdam model to test hierarchical market structures
Extending the Rotterdam model to test hierarchical market structures
1989,
Two issues that have implications across a firm’s marketing activities are the...
Estimating geographic customer densities using kernel density estimation
Estimating geographic customer densities using kernel density estimation
1989,
This paper shows how kernel density estimation may be used to estimate flexibly the...
The metric quality of ordered categorical data
The metric quality of ordered categorical data
1989,
The authors quantify the information loss incurred by categorizing an unobserved...
Modeling multinational diffusion patterns: An efficient methodology
Modeling multinational diffusion patterns: An efficient methodology
1989,
The objective of this study is to develop an econometric model for the diffusion of...
Reservations: Customer insurance in the marketing of capacity
Reservations: Customer insurance in the marketing of capacity
1989,
This paper develops a simple model of pricing and choice of capacity in a market where...
A unified approach to identifying, estimating and testing demand structures with aggregate scanner data
A unified approach to identifying, estimating and testing demand structures with aggregate scanner data
1989,
A one-to-one map between a specific demand structure and a restricted cross-elasticity...
Taste tests: Changing the rules to improve the game
Taste tests: Changing the rules to improve the game
1989,
In the food industry, taste tests are an important element in product development,...
Price-induced patterns of competition
Price-induced patterns of competition
1989,
This research focuses on how price changes influence the observed pattern of brand...
Determinants of continuity in conventional industrial channel dyads
Determinants of continuity in conventional industrial channel dyads
1989,
Recently, increasing attention has been paid to the question of how to build stable,...
Sales force compensation: Theory and managerial implications
Sales force compensation: Theory and managerial implications
1989,
This paper discusses recent advances in the study of salesforce motivation and...
Incorporating consumer price expectations in diffusion models
Incorporating consumer price expectations in diffusion models
1989,
In this paper the sensitivity of the optimal price path of a new durable product to...
Optimal advertising strategies
Optimal advertising strategies
1989,
This paper considers advertising policies for a very general class of response...
Conjoint reliability measures
Conjoint reliability measures
1989,
Researchers have used a variety of measures for the assessment of conjoint analysis...
An economic rationale for door prizes
An economic rationale for door prizes
1989,
If buyers face transaction costs, a workable pricing scheme might require door prizes...
Uncapacitated lot-sizing problems with start-up costs
Uncapacitated lot-sizing problems with start-up costs
1989,
The paper considers the uncapacitated economic lot-sizing problem with start-up costs...
Lot sizing as a fixed-charge problem
Lot sizing as a fixed-charge problem
1986,
Since lot sizing can be thought of as a fixed-charge problem, methods and techniques...
Optimal bundle pricing
Optimal bundle pricing
1990,
Bundle pricing is a widespread phenomenon. However, despite its importance as a...
Product positioning under price competition
Product positioning under price competition
1990,
This paper presents a consumer-based methodology for new product pricing and...
Easily computable facets of the knapsack polytope
Easily computable facets of the knapsack polytope
1989,
It is known that facets and valid inequalities for the knapsack polytope P can be...
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