| Article ID: | iaor198930 |
| Country: | Netherlands |
| Volume: | 4 |
| Start Page Number: | 341 |
| End Page Number: | 358 |
| Publication Date: | Jul 1988 |
| Journal: | International Journal of Forecasting |
| Authors: | Mahajan Vijay, Wind Yoram |
Given the importance of forecasting the performance of new products and services in the marketplace, numerous new product forecasting models have been developed over the years, both in industry and academia. This paper evaluates strengths and weaknesses of these models and outlines a research agenda to enhance their implementation and further development.