| Article ID: | iaor201530182 |
| Volume: | 273 |
| Start Page Number: | 42 |
| End Page Number: | 53 |
| Publication Date: | Jan 2016 |
| Journal: | Applied Mathematics and Computation |
| Authors: | Silva Csar M, Rosa Silvrio, Alves Helena, Carvalho Pedro G |
| Keywords: | simulation, behaviour |
We consider a compartmental model to study the evolution of the number of regular customers and referral customers in some corporation. Transitions between compartments are modeled by parameters depending on the social network and the marketing policy of the corporation. We obtain some results on the asymptotic number of regular customers and referral customers in several particular scenarios. Additionally we present some simulation that illustrates the behavior of the model and discuss its applicability.