A model for evaluating revenue management implementation (MERMI) in the hotel industry

A model for evaluating revenue management implementation (MERMI) in the hotel industry

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Article ID: iaor201525645
Volume: 13
Issue: 4
Start Page Number: 309
End Page Number: 321
Publication Date: Aug 2014
Journal: Journal of Revenue and Pricing Management
Authors: , ,
Keywords: simulation
Abstract:

A new model is proposed to assess the implementation of revenue management (RM), specifically by the hotel industry. Named the Model for Evaluating RM Implementation (MERMI), it was designed around the factors identified by expert consensus to be essential to ensuring optimal RM. The protocol developed from that information was applied to compare the extent of RM use in hotels in Spain’s capital city and to evaluate the feasibility of ranking establishments based on that criterion. Very few Spanish hotels attained an excellent rating under the proposed model, although a significant percentage proved to be very high or high performers.

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