How to Compete Against a Behavioral Newsvendor

How to Compete Against a Behavioral Newsvendor

0.00 Avg rating0 Votes
Article ID: iaor2016457
Volume: 24
Issue: 11
Start Page Number: 1783
End Page Number: 1793
Publication Date: Nov 2015
Journal: Production and Operations Management
Authors: , ,
Keywords: behaviour, inventory: order policies, experiment
Abstract:

We investigate newsvendor ordering behavior under competition. We present a laboratory experiment that documents the behavioral ordering regularities in competitive newsvendor environments, and an analytical model extending the standard theory of newsvendor competition by including an optimal best‐response policy for competing with a behaviorally biased newsvendor. We test the effectiveness of this policy using an out‐of‐sample experiment and find that it results in improved market share, service level and profitability.

Reviews

Required fields are marked *. Your email address will not be published.