 
                                                                                | Article ID: | iaor20161523 | 
| Volume: | 25 | 
| Issue: | 4 | 
| Start Page Number: | 701 | 
| End Page Number: | 718 | 
| Publication Date: | Apr 2016 | 
| Journal: | Production and Operations Management | 
| Authors: | Yang Yi, Lu Ye, Song Miao | 
| Keywords: | demand, retailing, information | 
In retailing operations, retailers face the challenge of incomplete demand information. We develop a new concept named K‐approximate convexity, which is shown to be a generalization of K‐convexity, to address this challenge. This idea is applied to obtain a base‐stock list‐price policy for the joint inventory and pricing control problem with incomplete demand information and even non‐concave revenue function. A worst‐case performance bound of the policy is established. In a numerical study where demand is driven from real sales data, we find that the average gap between the profits of our proposed policy and the optimal policy is 0.27%, and the maximum gap is 4.6%.