Article ID: | iaor201526861 |
Volume: | 13 |
Issue: | 3 |
Start Page Number: | 344 |
End Page Number: | 359 |
Publication Date: | Aug 2015 |
Journal: | Knowledge Management Research & Practice |
Authors: | Willmott Hugh, Venkitachalam Krishna |
Keywords: | organization |
Knowledge as a valuable asset of organizations is increasingly incorporated into thinking about strategy. Studies of knowledge management (KM) suggest that executives engaged in decision making often have a slender understanding of the strategic significance of knowledge. When addressing the challenge of explicating and designing a knowledge strategy, logics of codification and personalization have been differentiated and commended. The paper draws upon evidence from four case studies to identify factors that shape the evolving contexts of knowledge strategies. It is in these contexts that the challenge of continuously reviewing and revising the mix of codifying and personalizing aspects of strategic KM is practically accomplished. The cases are analysed with reference to external competition, leadership, organizational politics, culture and technology as a basis for advancing a more dynamic framework for the analysis of knowledge strategies.