Article ID: | iaor201524636 |
Volume: | 23 |
Issue: | 10 |
Start Page Number: | 1719 |
End Page Number: | 1731 |
Publication Date: | Oct 2014 |
Journal: | Production and Operations Management |
Authors: | Zhang Hongtao, Guo Liang, Li Tian |
Keywords: | information, retailing, supply & supply chains |
We investigate strategic information sharing in two competing channels. The retailer in a channel can ex post decide whether to share private demand information with his upstream manufacturer after the content of information becomes known. We find that a retailer discloses low demand and withholds high demand to induce lower wholesale prices from his manufacturer. We show that a retailer should share less information when the retail market becomes more competitive, but should disclose more information when his capability to acquire information improves. When a decentralized supply chain competes with an integrated channel, we show that firms in the supply chain benefit from the rival channel's effort to improve information capability, that the incentive for the retailer in the supply chain to improve his information capability increases with the intensity of competition and with the rival channel's information capability, and that the retailer may not want to pursue perfect information acquisition even when doing so is costless. Extensive numerical studies demonstrate that similar results also hold for two decentralized supply chains competing with each other.