Cynefin: uncertainty, small worlds and scenarios

Uncertainty, its modelling and analysis have been discussed across many literatures including statistics and operational research, knowledge management and philosophy: (i) adherents to Bayesian approaches have usually argued that uncertainty should either be modelled by probabilities or resolved by discussion that clarifies meaning; (ii) some have followed Knight in distinguishing between contexts of risk and of uncertainty: the former admitting modelling and analysis through probability; the latter not; (iii) there are also host of approaches in the literatures stemming from Zadeh’s concept of a fuzzy set; (iv) theories of sense‐making in the philosophy and management literatures see knowledge and uncertainty as opposite extremes of human understanding and discuss the resolution of uncertainty accordingly. Here I provide a personal perspective, taking a Bayesian stance. However, I adopt a softer position than conventional and recognise the concerns in other approaches. In particular, I use the Cynefin framework of decision contexts to reflect on processes of modelling and analysis in statistical, risk and decision analysis. The approach builds on several recent strands of discussion that argue for a convergence of qualitative scenario planning ideas and more quantitative approaches to analysis. I discuss how these suggestions and discussions relate to some earlier thinking on the methodology of modelling and, in particular, the concept of a ‘small world’ articulated by Savage.