Article ID: | iaor201525791 |
Volume: | 66 |
Issue: | 4 |
Start Page Number: | 593 |
End Page Number: | 601 |
Publication Date: | Apr 2015 |
Journal: | Journal of the Operational Research Society |
Authors: | Pala zge, Vriens Dirk J, Vennix Jac AM |
Keywords: | decision theory, investment, behaviour |
Escalation of commitment, the tendency of decision makers to keep on investing in losing courses of action, has been shown to be a costly decision bias that affects many areas of decision making. Even though escalation is a widely studied phenomenon, there has been comparatively little research on how to avoid this bias. The present study focuses on de‐escalation of commitment and proposes that causal loop diagrams (CLDs) can help to decrease escalating commitment to a failing course of action. By means of an experiment, this study shows that using a CLD decreases escalation tendencies.