Role of CI enablers for improving the performance of manufacturing industry of Northern India

Role of CI enablers for improving the performance of manufacturing industry of Northern India

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Article ID: iaor201525160
Volume: 14
Issue: 2
Start Page Number: 179
End Page Number: 195
Publication Date: Aug 2014
Journal: International Journal of Productivity and Quality Management
Authors: ,
Keywords: India, customer relationship management
Abstract:

With the liberalisation and globalisation of today's economy, a lot of pressure has come on the manufacturing organisations in developing countries especially in India to perform better in the coming days. So performance of their manufacturing system processes has to be improved by using key enablers identified from literature of the continuous improvement approach. The present work has been taken up to look into the role of CI enablers and approach towards improving the performance of manufacturing industry of Northern India. CI enablers show both positive and negative potential on manufacturing performance parameters. Results indicated that customer relationship plays a significant role in improving manufacturing performance.

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