The impact of the internet on the pricing strategies of the European low cost airlines

The impact of the internet on the pricing strategies of the European low cost airlines

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Article ID: iaor201527322
Volume: 246
Issue: 2
Start Page Number: 651
End Page Number: 660
Publication Date: Oct 2015
Journal: European Journal of Operational Research
Authors: , ,
Keywords: economics, transportation: air, e-commerce
Abstract:

  • We analyse the effect of the Internet on airline pricing.
  • Both users and companies benefit from the use of ICTs in airline industry.
  • Regions with greater access to the Internet find lower prices.
  • Airlines use real time information to optimise their prices.
  • The competence is still the most important parameter in pricing strategies.

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