Green supply chain acceptability and internal stakeholder concerns

Through theoretical and empirical methods, a survey of the effectiveness of green supply chain management (GSCM)‐based initiatives of employed professionals was successfully conducted. Empirical data illustrate that management needs to place greater emphasis on green supplier efforts by communicating a leaner and greener consciousness on the part of the firms' internal consumers. Significant positive relationships exist among productivity and efficiency measures and ultimate support for management's efforts to properly direct its suppliers in a more eco‐friendly direction. Multiple linear regression and principal‐components analysis revealed many layers of complexity. These factor‐based green constructs were tested with various dependent variables and were found to be highly significant and positively related. However, many employees were still relatively neutral about many of management's GSCM‐based initiatives suggesting that communication needs to be enhanced with firms' internal stakeholders.