Beyond knowledge management ‐ understanding how to share knowledge through logic and practice

The aim of this paper is to develop our understanding of how knowledge is shared within a professional service firm. Insights from a 1‐year ethnographic study suggest that it is important to go beyond the ‘theoretical limitations’ of knowledge management in order to understand how to manage knowledge within a firm. From the analysis of how knowledge is shared in practice, three logics emerge that help us understand not only how, but also why knowledge is shared among professionals within a professional service firm. A conceptual framework regarding how to better understand sharing, handling and developing knowledge within an organization is discussed, and implications for managers and future research are outlined.