Category role aided market segmentation approach to convenience store chain category management

Category role aided market segmentation approach to convenience store chain category management

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Article ID: iaor20141890
Volume: 57
Start Page Number: 296
End Page Number: 308
Publication Date: Jan 2014
Journal: Decision Support Systems
Authors: , , ,
Keywords: management
Abstract:

  • Propose an innovative market segmentation model to support category management in chain convenience stores.
  • Develop a new similarity measure (named HCsim()) to evaluate the distance between two stores.
  • Develop an improved weighted fuzzy K‐means clustering algorithm (WFKM).
  • Conduct an empirical study on collected data from PetroChina convenience stores.

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