Website attributes in urging online impulse purchase: An empirical investigation on consumer perceptions

Website attributes in urging online impulse purchase: An empirical investigation on consumer perceptions

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Article ID: iaor20141666
Volume: 55
Issue: 3
Start Page Number: 829
End Page Number: 837
Publication Date: Jun 2013
Journal: Decision Support Systems
Authors: , ,
Keywords: e-commerce
Abstract:

  • Product availability significantly relates to website visual appeal.
  • Website complexity significantly relates to website visual appeal.
  • Website visual appeal is a determinant of normative evaluation.
  • Website visual appeal is a determinant of instant gratification.
  • Determinants of felt urge to buy impulsively are reported.

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