Process-induced decision costs on sequential value judgments

Process-induced decision costs on sequential value judgments

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Article ID: iaor20141665
Volume: 55
Issue: 3
Start Page Number: 822
End Page Number: 828
Publication Date: Jun 2013
Journal: Decision Support Systems
Authors: ,
Keywords: e-commerce
Abstract:

  • ‘Effort‐as‐information’ and ‘resource availability’ differ in coping strategies.
  • Intervening effects of decision costs are tested in a 2‐stage value judgment task.
  • Lower consistency rate occurs when extra resources from layout change are required.
  • Difficult preliminary decision produces greater inconsistency under layout change.
  • Popular use of dynamic web pages may potentially influence consumer judgments.
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