Choice modelling with search and sort data from an interactive choice experiment

Choice modelling with search and sort data from an interactive choice experiment

0.00 Avg rating0 Votes
Article ID: iaor20141327
Volume: 56
Issue: 12
Start Page Number: 36
End Page Number: 45
Publication Date: Sep 2013
Journal: Transportation Research Part E
Authors: , ,
Keywords: e-commerce
Abstract:

We present a highly structured, online, interactive choice environment containing a large number of alternatives, a search tool that eliminates alternatives that fail specified criteria, and a sort tool. A conceptual framework is developed that links tool usage and preference heterogeneity, and tested in the context of long‐haul flight choice. Individuals who sort on price are more price sensitive; individuals who search on certain attributes have a greater marginal (dis)utility for that attribute; and individuals who perform certain non‐price searches have a lesser price disutility. The method shows promise as a means for providing a richer picture of preference heterogeneity.

Reviews

Required fields are marked *. Your email address will not be published.