| Article ID: | iaor20135243 |
| Volume: | 15 |
| Issue: | 4 |
| Start Page Number: | 527 |
| End Page Number: | 536 |
| Publication Date: | Sep 2013 |
| Journal: | Manufacturing & Service Operations Management |
| Authors: | Plambeck Erica L |
| Keywords: | operations management, green industry |
A ‘cleantech’ firm is one with an innovative technology and/or business model for serving an existing market with dramatically reduced environmental impact. This paper describes operations management (OM) challenges faced by five cleantech companies, and a few questions that these raise for OM and multidisciplinary research. It aims to fuel readers' motivation to identify and pursue others. The OM community has fundamental roles to play in the creation of an environmentally sustainable economy.