A combination model using strategic alignment model and balanced scorecard and strategies' prioritisation based on TOPSIS technique

Globalisation with development of information technology (IT), information systems (IS), and network marketing has influenced on organisations' performance. In planning and management of IT, there is alignment and levelling off of business IT strategies. In this regard, the strategic alignment model is recognised as the major trend in making levelling off between business areas and the IT. Also, the balanced scorecard (BSC) and strategy map are considered as powerful tools for managing strategies and as supportive systems for decision making in field of strategic management, short‐term purposes, and making balance among external stakeholders and internal factors. Thus, in the current paper, a combination of strategic performance and strategic management models is used. Then, the TOPSIS technique is applied to categorise priorities for sources' optimisation. The results of the present research show that the proposed model could be used to assure that strategies of organisations will lead to mission, perspective and macroeconomic policies. Also, the combination of the two mentioned models make operational integrity in organisations and could be useful in focusing on value creative strategies with presenting patterns for PR prioritising strategies.