Fighting City Hall: Entry Deterrence and Technology Upgrades in Cable TV Markets

Fighting City Hall: Entry Deterrence and Technology Upgrades in Cable TV Markets

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Article ID: iaor20122983
Volume: 58
Issue: 3
Start Page Number: 461
End Page Number: 475
Publication Date: Mar 2012
Journal: Management Science
Authors:
Keywords: market share model, television, new product development
Abstract:

This article investigates how private firms respond to potential entry from public firms. This paper uses a data set of over 3,000 U.S. cable TV systems to present evidence consistent with entry deterrence. Incumbent cable TV firms upgrade faster when located in markets with a potential municipal entrant. However, the same systems are then slower to offer new products enabled by the upgrade, suggesting upgrades in these markets occur for strategic reasons. Incumbent cable systems also upgrade faster in response to municipal entry threats than to private entry threats. Understanding how private firms respond to potential entry from public firms is especially important in light of recent U.S. government entry into several industries.

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